I have a website, but no one finds me. We hear this every week. Here are the 6 most common reasons, explained simply.
You paid for a website, you type your name on Google, and... nothing. Or you show up on page 5, where no human has ever set foot. Before you get mad at Google, check if your site is making one of these 6 mistakes, as it is almost always one of them.
It sounds funny, but it is the number one reason: the site has not been submitted anywhere. Without a sitemap and without registration in Google Search Console (a free tool by Google itself), the engine can take months to discover you, or never index all your pages.
Look at your browser tab: if it simply says "Home" or your company name, Google has no idea what searches to display you for. The title of each page must state what you offer and where, e.g. "Plumber Peristeri | Immediate service" instead of "Welcome".
If it takes over 3 seconds on mobile, half the visitors leave before seeing it, and Google measures this and drops you. Usual suspects: huge photos, cheap hosting, heavy templates with 30 plugins. (In our test, a typical Greek site has 5-10 MB of images that could easily be 500 KB.)
Pages with 50 words and generic phrases like "quality and consistency" give Google nothing to understand. Even worse: texts copied from other sites are completely ignored. You need your own text that answers what your customers are looking for, services, locations, prices, frequently asked questions.
For local businesses (workshop, clinic, hair salon) half the searches are "near me" or "+ location". If you don't have a Google Business Profile with correct information and your site doesn't mention your location anywhere, these searches go to your competitors.
Practically: a page dedicated to your area, with real content and not just a city name. This is how we work too, for example for businesses in Glyfada, in Argyroupoli or in Peristeri.
Broken links, pages redirecting incorrectly, "noindex" forgotten by the developer (telling Google "don't show me!"), site without HTTPS. Invisible to you, red flags for the search engine. They need a technical audit once, and then peace of mind.
Don't do everything at once. Priority order: first the technical ones (no. 1 and 6, once and done), then titles and speed (no. 2, 3), and finally content and local presence (no. 4, 5) which are built gradually.
Want to know which of the 6 apply to your site? Get a free website audit, in 24 hours you will have a detailed report on what to fix first, with no obligation whatsoever. And if your site is due for a redesign, see how simple (and affordable) it is to do it right.
Free audit with a detailed report in 24 hours, with no commitment.